Many people are asking when the pandemic will end or if the pandemic is over. Although we have come a long way in combating COVID-19 and we remain on the right track, COVID-19 continues to be a serious threat in some communities–and especially for people who are at highest risk of severe disease. The Public Health Communications Collaborative (PHCC) has updated their messaging guidance to help you answer questions about the state of COVID-19, following President Biden’s recent statement on 60 Minutes regarding the end of the pandemic. For additional resources, you can also use their “Building Bridges” resource to learn how to stay grounded in core messages and build trust with fact-based messaging.
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