President, Rob Dr. Scott | Life University
President, Rob Dr. Scott | Life University
This represents 17% of all money invested on sport teams at the two colleges in the county during 2023.
The average sports expenses at Cobb County have grown 7,973.7% since 2010.
Kennesaw State University stood out as the university in Cobb County which received the most football funding during 2023. The institution received $6,895,203 — or 100% of all the money destined to football teams.
College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.
In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
| Year | Football Team's Expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2023 | $6,895,203 | 17% |
| 2022 | $5,447,635 | 18.6% |
| 2021 | $4,336,948 | 16.9% |
| 2020 | $4,952,816 | 19.5% |
| 2019 | $5,355,845 | 19.3% |
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