Cobb Reporter

Cavanaugh Macdonald Consulting, LLC., a prominent public sector actuarial and benefits consulting firm in the United States, has announced its rebranding to CavMac. This change includes a new logo, visual identity, messaging, and website.

For nearly two decades, Cavanaugh Macdonald Consulting has been a trusted partner for public sector retirement systems and organizations nationwide. The name CavMac has been informally used by clients and team members over the years, prompting the decision to make it official across all communication channels.

“We engaged a firm to help us research our brand presence to ensure alignment with our continued growth and evolution. Many clients have been referring to us as CavMac for a long time, and this was the perfect opportunity to make it official by fully rebranding,” says Ed Koebel, Chief Executive Officer and Consulting Actuary for CavMac. “Our new brand and logo reflect the experience and dedication our clients deserve. It emphasizes a personalized approach to work driven by collaboration and professionalism. Moreover, our new website showcases our efforts to innovate and provide trusted and reliable support to each client. Additionally, our new modern look will be reflected in all elements of communication we develop for internal and external communications,” he continues.

The rebrand includes refreshed messaging that highlights CavMac's commitment to serving the public sector with tailored solutions that meet government and municipal clients' unique needs. The firm's professional expertise ensures high standards of quality and efficiency in every project.

“Our team of highly skilled actuarial professionals brings a wealth of knowledge and experience to every project,” said Koebel. “We pride ourselves on our expertise and our ability to deliver professional, technically proficient advice that our clients can rely on.”

CavMac is also launching enhanced actuarial reports, customized modeling tools, and a client newsletter called the CavMac Chronicle. This publication will provide concise information with industry insights supporting clients' goals.

When asked about how CavMac’s brand refresh supports its founders’ legacy, Koebel said: “Tom Cavanaugh and Ed Macdonald were instrumental in setting the foundation that helped build our firm into one of the leading public sector actuarial consulting firms in the country. We are dedicated to continuing the legacy while providing innovative, creative, and technically proficient advice to help benefit plans thrive today and into the future.”

For more information about CavMac's services or their recent rebrand initiative, visit their website at CavMacConsulting.com.

About CavMac:

CavMac (formerly Cavanaugh Macdonald Consulting) is one of the leading public sector actuarial and benefits consulting firms in the U.S., headquartered in Atlanta with an office in Omaha. Since 2005, they have provided actuarial consulting services for Defined Benefit Pension Funds and Retiree Healthcare Plans in the public sector.

For media inquiries:

Cheryl Musial

Media Consultant

Mopdog Creative + Strategy

cheryl@mopdog.com

770-605-0492