Cobb Reporter

ATLANTA and OMAHA, Neb., July 9, 2024 – Cavanaugh Macdonald Consulting, LLC., a leading public sector actuarial and benefits consulting firm in the U.S., has announced its rebranding to CavMac. The change includes an updated logo, visual identity, messaging, and a new website.

For nearly two decades, Cavanaugh Macdonald Consulting has supported various public sector retirement systems and organizations across the country. The name CavMac has been used informally by clients and team members for years, prompting the decision to make it official.

“We engaged a firm to help us research our brand presence to ensure alignment with our continued growth and evolution. Many clients have been referring to us as CavMac for a long time, and this was the perfect opportunity to make it official by fully rebranding,” says Ed Koebel, Chief Executive Officer and Consulting Actuary for CavMac. “Our new brand and logo reflect the experience and dedication our clients deserve. It emphasizes a personalized approach to work driven by collaboration and professionalism. Moreover, our new website showcases our efforts to innovate and provide trusted and reliable support to each client. Additionally, our new modern look will be reflected in all elements of communication we develop for internal and external communications,” he continues.

CavMac’s rebrand includes refreshed messaging that highlights its brand position:

- Public Sector Focused: CavMac is dedicated to serving the public sector with tailored solutions that meet the unique needs of government and municipal clients.

- Professional Expertise: The team brings extensive knowledge and experience to every project.

- Trusted and Reliable: CavMac maintains a reputation for reliability built on decades of delivering solutions that meet client expectations.

- Collaborative and Personable: The firm values collaboration and personalized service, ensuring every client feels valued throughout the process.

As part of its rebrand, CavMac is also launching enhanced actuarial reports, customized modeling tools, and a client newsletter named the CavMac Chronicle.

When asked about how CavMac’s brand refresh supports its founders’ legacy, Ed Koebel says, “Tom Cavanaugh and Ed Macdonald were instrumental in setting the foundation that helped build our firm into one of the leading public sector actuarial consulting firms in the country. We are dedicated to continuing their legacy while providing innovative, creative, and technically proficient advice to help benefit plans thrive today and into the future.”

For more information, visit CavMac’s website at CavMacConsulting.com.

About CavMac

CavMac (formerly Cavanaugh Macdonald Consulting) is one of the leading public sector actuarial and benefits consulting firms in the U.S. With headquarters in Atlanta metro area, an office in Omaha metro area, and actuarial professionals located throughout the country, CavMac focuses on delivering innovative advice for Defined Benefit Pension Funds and Retiree Healthcare Plans since 2005.

CavMac Media Contact:

Cheryl Musial

Mopdog Creative + Strategy

cheryl@mopdog.com

770-605-0492