Organizations worldwide use social media platforms to connect with their audiences in a more relatable, reachable way. But, as effective a tool as it is for business growth, social media is also a breeding ground for information to be misinterpreted, altered, or deleted altogether. Deliberately misinformed stories can bring numerous consequences if not dealt with properly, but it may take a little more than verifying the source. Inc.com provides an article with three tips on how businesses (like the Virginia Department of Health) are leading the fight against inaccuracies on social media here.
Original source can be found here.
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