Cobb Reporter

Kennesaw State University has recently announced the extension of their partnership with adidas, ensuring that adidas will remain the official on-field gear and apparel provider for the Owls through June 30, 2026. All 18 of KSU’s Division 1 programs will continue to be outfitted with adidas uniforms, footwear, accessories, and more.

Director of Athletics Milton Overton expressed his enthusiasm for the continued partnership, stating, "Over the years, adidas has been a great partner for KSU and will join us into a new era as members of Conference USA this July."

The decision to continue the partnership followed a competitive request for proposal (RFP) process, solidifying a relationship that has lasted over a decade. This extension will see KSU and adidas remain direct partners, without the involvement of a third party. The new collegiate model introduced by adidas offers deeper discounts and rewards program success with achievement and promotional bonuses, ensuring mutual benefits for both parties.

In addition to outfitting the student-athletes, coaches, and staff, adidas will also provide gear for members of the athletic department. Furthermore, KSU has entered into a partnership with Triform Custom Apparel (TCA), the apparel licensee for adidas in collegiate, high school, and military channels of distribution. This collaboration will offer Owl fans more retail opportunities to purchase KSU adidas merchandise.

Effective July 1, 2024, Kennesaw State University will transition to the NCAA Division I FBS and Conference USA, marking a new chapter for the Owls in collegiate athletics.

adidas, a global leader in athletic and lifestyle footwear, apparel, and accessories, is known for its commitment to innovation and design excellence. With a mission to be the best sports brand in the world, adidas continues to engineer high-performance products to enhance athlete performance while also offering a range of classic, lifestyle, and high-fashion lines.

For more information on this partnership extension and Kennesaw State's athletic programs, visit the Cobb Chamber of Commerce website.