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Cobb Reporter

Thursday, September 19, 2024

Cobb County's institutions spent $5,251,869 on basketball teams in 2023

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Kathy ‘Kat’ Schwaig President | Kennesaw State University

Kathy ‘Kat’ Schwaig President | Kennesaw State University

Cobb County's two universities invested $5,251,869 on their basketball teams in 2023, a 45.9% increase over the previous year, according to the U.S. Department of Education.

The county’s funding for the basketball teams comprised 13% of all money invested in sports teams in 2023.

The average sports expenses in Cobb County have grown 4,734.7% since 2010.

Kennesaw State University stood out as the university in Cobb County that received the most basketball funding during 2023. The institution received $4,205,804 - or 80.1% of all the money destined to basketball teams.

Basketball is one of the most popular sports played at U.S. colleges, as well as football. NCAA basketball teams are often as popular as NBA teams, and offer a different experience for fans.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

The basketball fund received around 168.57 million dollars from NCAA revenue in the 2020–21 school year.

Basketball Team's Expenditures in Cobb County in Last 5 Years
YearBasketball Team's Expenditures% from grand total sport team expenditures
2023$5,251,86913%
2022$3,599,90312.3%
2021$3,210,87912.5%
2020$3,647,33714.4%
2019$3,715,17313.4%

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