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Cobb Reporter

Thursday, September 19, 2024

The Partnership announces launch of dedicated healthcare practice

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Monica Gonzalez Senior Director, Human Resources & Technology | Cobb Chamber of Commerce

Monica Gonzalez Senior Director, Human Resources & Technology | Cobb Chamber of Commerce

The Partnership, a leading integrated marketing and communications agency with decades of experience in the healthcare sector, has announced the launch of Partnership Health, a renewed and focused healthcare practice. Under the leadership of newly appointed VP of Health, Alex Loehrer, this dedicated practice builds on the agency's long-standing success in the industry. It offers a specialized healthcare team committed to driving strategic growth and brand momentum for healthcare organizations.

Partnership Health leverages extensive experience and a proven track record to deliver specialized research, strategy, and marketing solutions tailored to the unique needs of various healthcare organizations. These include hospitals, ambulatory surgery centers (ASCs), medical spas, health tech companies, and more. Services encompass brand development, digital marketing, content creation, staff augmentation, and strategic communications designed to address specific challenges and regulations in the healthcare sector. The practice is adept at navigating diverse markets and demographics to craft impactful campaigns.

“We are excited to introduce Partnership Health, a practice that not only highlights our renewed focus but also underscores our decades of commitment to the healthcare industry,” said Amanda Lucey, CEO of The Partnership. “Our team has been at the forefront of healthcare marketing for years, winning awards and setting trends. Now, with Alex Loehrer leading the charge, we are poised to deliver even more outcome-based solutions for our clients. We understand the intricacies of the healthcare market and are dedicated to providing strategic marketing solutions that resonate at the local level while achieving broader business objectives.”

Together with key personnel Sela Missirian, Rhea Zigmund, and Amanda Lucey, Partnership Health focuses on driving growth, protecting and enhancing brand reputation, and improving patient engagement through innovative marketing strategies and data-driven insights.

The Partnership has been a trusted partner for many prominent healthcare organizations across the nation. As the Agency of Record for Naples Comprehensive Health (NCH) in Southwest Florida and through digital marketing work for Children’s Healthcare of Atlanta, it has consistently delivered noteworthy results. Other clients include Atlanta Urgent Care, Northside Hospital System (Northside), Emory University Hospital (Emory), Clarigent Health Inc., CURE Childhood Cancer Inc., The Gravier Center LLC., and Mercy Health.

The launch of Partnership Health reinforces The Partnership's commitment to excellence in the healthcare sector. “We are thrilled to share our continued journey in healthcare,” stated Lucey.

For more information about The Partnership’s renewed focus through Partnership Health or to contact Alex Loehrer directly: visit www.thepartnershiphealth.com or email Alex.Loehrer@thepartnership.com.

About The Partnership:

As Atlanta’s oldest privately held marketing and brand communications agency with over 30 employees across offices in Georgia, Florida, Ohio, and Pennsylvania; The Partnership provides integrated solutions across branding communication sectors including advertising PR crisis management digital marketing web development among others.

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